Marketing Faculty Publications and Presentations
Document Type
Article
Publication Date
7-31-2024
Abstract
Previous research on the impact of distance on the choice between full vs. shared control international market entry has produced inconsistent results. The authors suggest that the characteristics of the decision-maker may be an important boundary condition, which helps explain this inconsistency. Specifically, the authors examine how differences in decision-maker self-construal influence the effects of distance on entry mode decisions. To investigate the phenomenon, the authors use multiple methods to conduct three separate studies, including two experiments and a meta-analysis. The results offer consistent evidence that the distance-entry mode relationship is stronger for managers with an independent self-construal versus interdependent self-construal.
Recommended Citation
Jung, H., Magnusson, P., Westjohn, S. A., Peng, Y., & Dow, D. (2024). EXPRESS: Distance and Preference for Full vs. Shared Control: The Moderating Role of Decision-maker Self-construal. Journal of International Marketing, 0(ja). https://doi.org/10.1177/1069031X241274180
Publication Title
Journal of International Marketing
DOI
https://doi.org/10.1177/1069031X241274180
Comments
Original published version available at https://doi.org/10.1177/1069031X241274180