Document Type

Article

Publication Date

2018

Abstract

This position paper addresses three areas in which photographic images are used and abused: Journalism, Advertising, and Public Relations. These areas do not use images for aesthetic purposes only; for these businesses, the images are more than mental impressions. In these three industries, the messages they deliver through the images have little to do with the objective reality. All three use images to deliver an opinion in the name of journalism, distorted needs, benefits, and solutions in advertising, and put spins on facts to present favorable images of their clients in Public Relations. Historically, all three have engaged in the unethical use of the concept “image making” and of manipulation of actual images.

Comments

Original published version available at https://doi.org/10.14746/snp.2018.18.09

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

First Page

89

Last Page

96

Publication Title

Scripta Neophilologica Posnaniensia

DOI

10.14746/snp.2018.18.09

Included in

Communication Commons

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