Using a 2 × 2 × 4 experimental design, this study examined the framing of the pro and anti-gun control arguments posited after the Sandy Hook shooting and the resultant effect on persuasion and credibility. Overall, pro-gun control frames were more persuasive and more credible than anti-gun control frames. Arguments transmitted via online news articles elicited more persuasion than those transmitted via Twitter. News article sources were deemed more credible too. I discuss the ramifications within.
Wasike, B. (2017). Persuasion in 140 characters: Testing issue framing, persuasion and credibility via Twitter and online news articles in the gun control debate. Computers in Human Behavior, 66, 179–190. https://doi.org/10.1016/j.chb.2016.09.037
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Computers in Human Behavior