Persuasion in 140 characters: Testing issue framing, persuasion and credibility via Twitter and online news articles in the gun control debate

Authors

Ben Wasike, The University of Texas Rio Grande Valley

Document Type

Article

Publication Date

1-2017

Abstract

Using a 2 × 2 × 4 experimental design, this study examined the framing of the pro and anti-gun control arguments posited after the Sandy Hook shooting and the resultant effect on persuasion and credibility. Overall, pro-gun control frames were more persuasive and more credible than anti-gun control frames. Arguments transmitted via online news articles elicited more persuasion than those transmitted via Twitter. News article sources were deemed more credible too. I discuss the ramifications within.

Comments

Original published version available at https://doi.org/10.1016/j.chb.2016.09.037

Recommended Citation

Wasike, B. (2017). Persuasion in 140 characters: Testing issue framing, persuasion and credibility via Twitter and online news articles in the gun control debate. Computers in Human Behavior, 66, 179–190. https://doi.org/10.1016/j.chb.2016.09.037

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Publication Title

Computers in Human Behavior

DOI

https://doi.org/10.1016/j.chb.2016.09.037