Title

Persuasion in 140 characters: Testing issue framing, persuasion and credibility via Twitter and online news articles in the gun control debate

Document Type

Article

Publication Date

1-2017

Abstract

Using a 2 × 2 × 4 experimental design, this study examined the framing of the pro and anti-gun control arguments posited after the Sandy Hook shooting and the resultant effect on persuasion and credibility. Overall, pro-gun control frames were more persuasive and more credible than anti-gun control frames. Arguments transmitted via online news articles elicited more persuasion than those transmitted via Twitter. News article sources were deemed more credible too. I discuss the ramifications within.

Comments

© 2016 Elsevier Ltd. All rights reserved.

DOI

10.1016/j.chb.2016.09.037

Share

COinS