Communication Faculty Publications and Presentations
Document Type
Article
Publication Date
2018
Abstract
Ethical issues surrounding advertising have been well-discussed. However, over time and alongside societal and media changes, different questions have moved to the forefront in the discussion on advertising ethics. This paper presents an overview of traditional ethical issues of importance in the United States, and analyzes the changes that have come about as a result of newer, more interactive media for ad placements. Although many of the traditional ethical dilemmas remain, the more personalized and interactive nature of new media and an expanded landscape for advertisers to stake their claims have introduced new issues that were previously not of concern, such as privacy
Recommended Citation
Lemanski, Jennifer L. "Traditional and emerging ethical concerns in advertising." Annales. Etyka w Życiu Gospodarczym 21.4 (2018): 21-29.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Publication Title
Annales. Ethics in Economic Life
DOI
10.18778/1899-2226.21.4.03