Communication Faculty Publications and Presentations

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The consumption of media has been established as one of the elements responsible for changing the general population’s perceptions. Specifically, cultivation theory (depending on the amount of media use) points to an enhanced representation of a characterization conveyed through the media. This depiction has the potential to create an inaccurate portrayal (stereotype) leading to an increased level of anxiety. The proliferation of reported incidents (real or perceived) associated with mass shootings in the U.S. over the last 20 years is an example. This paper traces the relatively recent coverage of mass shootings in the U.S. by the media and the side effects on the school environment. Included are factors that contribute to an increase of reports concerning violence and shootings. Followed by a discussion of components that may be responsible for this escalation and an examination of the procedures that could be put into place to handle this increase.


Copyright @ 2020 International Academy of Business Disciplines

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Quarterly Review of Business Disciplines



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