Communication Faculty Publications and Presentations

Document Type

Article

Publication Date

8-2020

Abstract

The consumption of media has been established as one of the elements responsible for changing the general population’s perceptions. Specifically, cultivation theory (depending on the amount of media use) points to an enhanced representation of a characterization conveyed through the media. This depiction has the potential to create an inaccurate portrayal (stereotype) leading to an increased level of anxiety. The proliferation of reported incidents (real or perceived) associated with mass shootings in the U.S. over the last 20 years is an example. This paper traces the relatively recent coverage of mass shootings in the U.S. by the media and the side effects on the school environment. Included are factors that contribute to an increase of reports concerning violence and shootings. Followed by a discussion of components that may be responsible for this escalation and an examination of the procedures that could be put into place to handle this increase.

Comments

Copyright @ 2020 International Academy of Business Disciplines

First Page

105

Last Page

122

Publication Title

Quarterly Review of Business Disciplines

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