Communication Faculty Publications and Presentations

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The COVID-19 pandemic, which began in early 2020, has been that rare world-shaking event, from its effects on health, economics, and politics to its influence on attitudes, behavior, and wellness. In a particular context, high school sports have also been greatly altered by the coronavirus, as many spring seasons were abbreviated, truncated, or aborted altogether in the wake of the pandemic spread. This chapter seeks to examine the effects of the pandemic on high school coaches and athletes in the Rio Grande Valley of Texas, a southernmost region comprising four counties on the Texas-Mexico border and about 1.5 million people. The Valley, as it is known, has one of the lowest per capita incomes per region in the United States, and it is an area where high school sports is a very important vehicle for all its participants.


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Impacts and Implications for the Sports Industry in the Post-COVID-19 Era



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