Relevant Research and Articles
Title
Inventing the "Magic Valley" of South Texas, 1905-1941
Identifier
http://dx.doi.org/10.1111/j.1931-0846.2009.tb00423.x
Document Type
Article
Creation Date
4-2009
Keywords
Land Speculation, Agriculture, Land Reclamation, Water, Irrigation, Magic Valley, Lower Rio Grande Valley, South Texas, Borderlands, Historias Americanas
Description
In this article we examine the invention of the Lower Rio Grande Valley of Texas as the “Magic Valley.” To sell land and water, early-twentieth-century land developers and boosters created the Magic Valley as a place myth comprising claims of abundant irrigation water, pliant and abundant labor, and modernity overtaking wilderness. We use a conceptual framework developed from place-making and place-marketing literatures in which language, iconography, and performance are simultaneously deployed in the creation of place images and place myths. Textual descriptions, visual imagery, and performances relied on material transformations of the landscape. We describe the changes in the Magic Valley place myth, emphasizing characterizations of labor, nature, the good life, and security of investment. Two perspectives are adopted, one that considers a range of promotional literature and one that centers on a prominent individual.
Recommended Citation
Brannstrom, Christian, and Matthew Neuman. "Inventing the “Magic Valley” of South Texas, 1905–1941." Geographical Review 99.2 (2009): 123-145. http://dx.doi.org/10.1111/j.1931-0846.2009.tb00423.x