How attachment influences users’ willingness to donate to content creators in social media: A socio-technical systems perspective

Authors

Jinlin Wan
Yaobin Lu
Bin Wang, The University of Texas Rio Grande Valley
Ling Zhao

Document Type

Article

Publication Date

11-2017

Abstract

As a relatively new behavior, donation to content creators in social media has become very popular in the last few years. Different from traditional donation to nonprofit organization or victims, donation to content creators in social media has received little attention from academic researchers. On the basis of the socio-technical systems framework and attachment theory, this study develops a model to investigate the effects of social and technological factors on users’ donation behavior. Our results indicate that donation intention is determined by the emotional attachment to the content creator and functional dependence on social media, which are influenced by both social factors (identification, interaction, and information value) and technical factors (sociability and personalization).

Comments

Original published version available at https://doi.org/10.1016/j.im.2016.12.007

Recommended Citation

Wan, J., Lu, Y., Wang, B. and Zhao, L., 2017. How attachment influences users’ willingness to donate to content creators in social media: A socio-technical systems perspective. Information & Management, 54(7), pp.837-850. https://doi.org/10.1016/j.im.2016.12.007

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Publication Title

Information & Management

DOI

10.1016/j.im.2016.12.007