Mediation analysis, in the context of structural equation modeling via partial least squares (PLSSEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.
Moqbel, M., Guduru, R., & Harun, A. (2020). Testing mediation via indirect effects in PLS-SEM: A social networking site illustration. Data Analysis Perspectives Journal, 1(3), 1–6.
Data Analysis Perspectives Journal