Document Type

Article

Publication Date

10-2020

Abstract

Mediation analysis, in the context of structural equation modeling via partial least squares (PLSSEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.

Comments

© ScriptWarp Systems.

Publication Title

Data Analysis Perspectives Journal

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