Document Type

Article

Publication Date

2015

Abstract

This paper conducts a conceptual replication of Pavlou (2003) which studied factors that impacted consumer’s behavioral intentions to make online transactions by integrating trust and perceived risk with the technology acceptance model (TAM). We test the generalizability of the model by replicating the study a decade later using a different online setting—personal cloud computing. Our results that are based on 240 observations, confirm the original study’s research model except perceived ease of use lost its direct predictive power to trust, perceived risk and perceived usefulness. Trust continues to be an important factor in perceived ease of use and perceived usefulness and should be an area of focus in online marketing strategies. Perceived usefulness continued to have a significant relationship for consumer’s intentions to use, but perceived ease of use did not affect consumer’s intention to use. Thus, more online businesses should focus on the usefulness of their service(s). Future studies are encouraged to methodologically replicate this study in different contexts and after another period in time to examine whether results hold.

*This article has been revised to correct an error (September 2016).

Comments

Copyright © 2015 by the Association for Information Systems. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and full citation on the first page. Copyright for components of this work owned by others than the Association for Information Systems must be honored. Abstracting with credit is permitted. To copy otherwise, to republish, to post on servers, or to redistribute to lists requires prior specific permission and/or fee. Request permission to publish from: AIS Administrative Office, P.O. Box 2712 Atlanta, GA, 30301-2712 Attn: Reprints or via e-mail from ais@aisnet.org.

Publication Title

AIS Transactions on Replication Research

DOI

10.17705/1atrr.00005

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