This research considers technology adoption issues, as well as risk and trust factors, that lead to behavioral intention of personal cloud computing. We are interested in whether similar results are found in personal cloud computing, a tool that may be perceived as having more risks. Our research found that perceived risk decreased behavioral intentions. Perceived usefulness served as a mediator between trust and behavioral intentions, significantly increasing both relationships. Trust was found to decrease perceived risk; however, it directly increased behavioral intention, perceived usefulness, and perceived ease of use. Interestingly, perceived ease of use did not significantly affect behavioral intentions. This leads to the finding that perceived usefulness may be a greater contributing factor than perceived ease of use in behavioral intention for personal cloud computing. In this research study we offer an interesting perspective on the acceptance of personal cloud computing and explore individual user acceptance of cloud computing.
Moqbel, M., Bartelt, V., Cicala, J. (2014). Personal cloud user acceptance: The role of trust and perceived risk in the technology acceptance model. Proceedings of the Southwest Decision Science Institute Forty-Fifth Annual Conference, March 11–15, Dallas, TX, 881-889.
Proceedings of Southwest Decision Sciences Institute