Title

Explaining user acceptance of social networking: Employee's perspective

Document Type

Conference Proceeding

Publication Date

2012

Abstract

The recent advent of social networking has changed the way people communicate and connect with each other. As a result, several studies have been conducted on social networking, but they rarely touched on the user acceptance of social networking by employees. This study, in turn, attempts to fill this gap by explaining the user acceptance of social networking by proposing a research model for the acceptance of social networking by employees, based on the technology acceptance model (TAM). I do this by examining the extent to which the perceptions of 193 employees about the usefulness, enjoyment, and ease of use of social networking affect the intention to adopt the use of social networking. The findings of this study show that perceived enjoyment explains most of the variance.

First Page

110

Last Page

118

Publication Title

Proceedings of the Southwest Decision Science Institute Forty Third Annual Conference

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