Information Systems Faculty Publications and Presentations
Investigating the Relationship between Effectiveness of App Evolution and App Continuance Intention: An Empirical Study of the U.S. App Market
Researchers have shown app evolution to continuously lead to app success from the developer perspective. However, few studies have explored app success from the user perspective, which limits our knowledge about the role that app evolution has in app success. Building on app evolution literature and the technology acceptance model (TAM), we investigate the influence that effectiveness of app evolution has on perceived app usefulness, perceived ease of use, and app continuance intention (a proxy for app success from the user perspective). We collected survey data from 299 app users on both the Google Play and Apple’s App Store platforms in the United States. Our findings indicate that effectiveness of strategic evolution and effectiveness of evolution speed directly affect perceived app usefulness, while effectiveness of operational evolution and effectiveness of evolution speed directly affect perceived app ease of use. In addition, perceived app usefulness and perceived app ease of use constitute two key factors that lead to app continuance intention. Perceived ease of use affects users’ app continuance intention both directly and indirectly through perceived app usefulness. This study enhances our knowledge about the relationship between effectiveness of app evolution and app continuance intention. Such knowledge has particular importance in helping small firms or startups with limited resources understand how to retain app users. We also discuss limitations and directions for future research.
Liu, Y., Song, J., Wang, X., & Tang, X. (2021). Investigating the Relationship between the Effectiveness of App Evolution and App Continuance Intention: An Empirical Study of the U.S. App Market. Communications of the Association for Information Systems, 49, pp-pp. https://doi.org/10.17705/1CAIS.04909
Communications of the Association for Information Systems
Copyright © 2020 by the Association for Information Systems. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and full citation on the first page. Copyright for components of this work owned by others than the Association for Information Systems must be honored. Abstracting with credit is permitted. To copy otherwise, to republish, to post on servers, or to redistribute to lists requires prior specific permission and/or fee. Request permission to publish from: AIS Administrative Office, P.O. Box 2712 Atlanta, GA, 30301-2712 Attn: Reprints or via email from firstname.lastname@example.org.