Document Type

Article

Publication Date

2021

Abstract

App evolution has been shown to continuously lead to app success from the developer perspective. However, few studies have explored app success from the user perspective, which limits our understanding of the role of app evolution in app success. Building on app evolution literature and the technology acceptance model (TAM), the authors investigate the influence of the effectiveness of app evolution on users’ perceived app usefulness and ease of use and their app continuance intention, which is a proxy of app success from the user perspective. Survey data were collected from 299 app users on both the Google Play and AppStore platforms in the U.S. The findings indicate that the effectiveness of strategic evolution and effectiveness of evolution speed directly affect a user’s perceived app usefulness, while effectiveness of operational evolution and effectiveness of evolution speed directly affect a user’s perceived app ease of use. In addition, perceived app usefulness and perceived app ease of use are two keys that lead to users’ app continuance intention. A user’s perceived app ease of use affects app continuance intention both directly and indirectly through perceived app usefulness. This study enhances our understanding of the relationship between effectiveness of app evolution and app continuance intention. This is especially important in helping app developers that are small firms or startups with limited resources understand how to retain app users. Limitations and directions for future research are also discussed.

Comments

Copyright © 2020 by the Association for Information Systems. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and full citation on the first page. Copyright for components of this work owned by others than the Association for Information Systems must be honored. Abstracting with credit is permitted. To copy otherwise, to republish, to post on servers, or to redistribute to lists requires prior specific permission and/or fee. Request permission to publish from: AIS Administrative Office, P.O. Box 2712 Atlanta, GA, 30301-2712 Attn: Reprints or via email from publications@aisnet.org.

Publication Title

Communications of the Association for Information Systems

Included in

Business Commons

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