Theses and Dissertations - UTB/UTPA

Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Kimberly Selber

Second Advisor

Dr. Scott Hollinger

Third Advisor

Dr. Jessica Raley


The purpose of this paper was to examine newsletters disseminated by school public relations programs to their community in districts where Spanish is the primary home language. A content analysis examined district newsletters of school districts located in the Rio Grande Valley of Texas. The examination of district-issued newsletters determined the percentage of stories written in English or Spanish to compare with the demographic make-up, specifically the percentage of the non-English speaking parents of the district and the percentage of Limited English Proficient students. Stories were also analyzed to determine whether there were recurring themes in the English versus Spanish stories. This helped to determine if the publications, created and circulated by the school district, were reflective of the demographics of their respective school districts.


Copyright 2010 Annette Serventi Garcia. All Rights Reserved.

Granting Institution

University of Texas-Pan American