Theses and Dissertations - UTB/UTPA

Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Jeffrey McQuillen

Second Advisor

Dr. Salma Ghanem

Third Advisor

Dr. Petra Guerra


This study examines the cultivation effects based on the sex of the subject and the amount of television watched. Specifically, this study examines the effect of television viewing on female and male college students in order to understand what affect television viewing may have on the consumer. A modified version of the Cultivation Index Scale was administered to 157 college students. A series of ANOVA's were performed on these data. Results indicate that men and women differ significantly in terms of cultivation effects. The statistical tests also revealed that subjects who watch larger amounts of television displayed more cultivation effects than those who watch less television.


Copyright 2006 Veronica Garcia. All Rights Reserved.

Granting Institution

University of Texas-Pan American

Included in

Communication Commons