Anthropology Faculty Publications

Messengers of justice: social network analysis of public relations support for migrants

Document Type

Article

Publication Date

5-2024

Abstract

This article applies Social Network Analysis (SNA) to illuminate the task forces created by US-based activists undertaking public relations on behalf of migrant caravan participants that travel from Honduras through Mexico toward the US. Four functional roles – influencers, messengers, support groups, and founding members – are identified and described in detail. When taking into account the characteristics of the individuals involved, these roles facilitate “bridge-actions”: the mobilization of support across distinct political structures such as Native American tribal governments, international human rights venues, and US political parties. The result is a flexible public relations venture that has ability to influence diverse audiences – and extend beyond this particular mobilization effort. This has been most useful in the current American debate concerning restrictive US immigration policies and border security measures.

Comments

© 2022 Atlantic Journal of Communication

https://www.tandfonline.com/share/Q8YVRDVSJYXNUPZQUVJT?target=10.1080/15456870.2022.2150191

Publication Title

Atlantic Journal of Communication

DOI

10.1080/15456870.2022.2150191

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