MCDONALD’S AND ITS MENU – WHAT ARE THE IMPLICATIONS?

Authors

• Jennifer Lemanski, The University of Texas Rio Grande ValleyFollow
• Louis K. Falk, The University of Texas Rio Grande ValleyFollow
• David Hinojosa, The University of Texas Rio Grande Valley

Document Type

Article

Publication Date

2017

Abstract

McDonald’s is a global leader in the fast food industry with over 36,000 restaurants located in more than 100 countries. Throughout the U.S. McDonald’s is famous for consistency. A consumer can go into any McDonald’s in the U.S. and the French Fries are not only prepared the same, but they will also taste the same. Most other menu items in U.S. have the same uniformity. As McDonald’s expands to other countries this consistency feature starts to waver. McDonald’s locations outside of the U.S. have altered their menus to reflect regional tastes. These menu variations are a result of: religious tenets, food trends (organic, gluten free, vegetarian), and localization (sourcing of indigenous ingredients). The assimilation of McDonald’s worldwide has presented significant conversation concerning overall perception, food adaptation, food preference, cultural dominance, and business practices. This paper attempts to shed light on some of these matters by looking at McDonald’s menu offerings both in the U.S. and abroad.

Comments

This is Licensed under a Creative Commons Attribution NonCommercial-NoDerivatives 4.0 International License.

Recommended Citation

Lemanski, Jennifer L., et al. “MCDONALD’S AND ITS MENU – WHAT ARE THE IMPLICATIONS?” International Journal of Interdisciplinary Research, vol. 6, no. 1, Aug. 2017.  

Publication Title

International Journal of Interdisciplinary Research