Communication Faculty Publications and Presentations

Document Type

Article

Publication Date

2021

Abstract

This article conceptualizes strategic communication nationalism amid the coronavirus pandemic. Specifically, this research explores traditional strategic use of communication such as nationalism, propaganda, PSYOP, and dissent public relations in an epistemic status, as well as new strategic use of communication such as rhetorical reappropriation, use of social media, and control of narratives toward global audiences. The focus is on the U.S. challenges emerging from the Chinese coronavirus propaganda campaign, which spreads disinformation to deflect blame for the outbreak via a spinning-a-tale narrative. This article relies on President Trump’s dissent strategic communication technique against the Chinese coronavirus propaganda campaign via Twitter, including his rhetorical reappropriation of the Chinese virus to lay the foundation for developing a S.C. nationalism model in the COVID-19 era. The role President Trump plays in reaffirming the origin of the COVID pandemic is characterized as advocacy for nationalism, not racism, in a process of developing S.C. nationalism, visualized in this article.

Comments

© Copyright of Texas Speech Communication Journal is the property of Texas Speech Communication Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.

Publication Title

Texas Speech Communication Journal

Included in

Communication Commons

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.