Communication Faculty Publications and Presentations

Revolutionizing Campus Communications: The Power of ChatGPT in Public Relations

Document Type

Article

Publication Date

2024

Abstract

This study delves into the effects and implications of ChatGPT on American college students, focusing on their familiarity with emerging communication and educational technologies. The research also seeks to provide valuable insights for college administrators concerned about the ethical implications of OpenAI’s ChatGPT in higher education. The study examines students’ perceptions of ChatGPT, how colleges are responding to it, and the steps that should be taken in light of the proliferation of AI-based learning tools. The findings reveal that students are apprehensive about the lack of education regarding AI tools in today’s digital age and expect colleges to stay abreast of rapidly evolving AI technologies. To foster ethical conduct, it is crucial to remind students of the code of ethics that discourages unethical practices such as cheating, plagiarism, and academic dishonesty. Colleges should also establish clear and responsible guidelines for using AI tools. This will encourage students to contemplate the purpose of college education and consider the significant role it plays in their lives.

Comments

Copyright Journal of Public Relations Education.

First Page

91

Last Page

129

Publication Title

Journal of Public Relations Education

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