Communication Faculty Publications and Presentations

Document Type

Article

Publication Date

12-17-2018

Abstract

In the wake of the Cambridge Analytica scandal, some opinion leaders show their public and personal motive to call for action against Facebook on the Twitter network. This study analyzes the #deletefacebook campaign, seeking opinion leaders who initiate and popularize it on Twitter. By using NodeXL, this study visualizes and identifies the procedures of how a Twitter campaign goes viral by influential people on Twitter.

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Copyright: © Institute of Research and Journals.

Preserved in ScholarWorks.

First Page

85

Last Page

92

Publication Title

International Journal of Management and Applied Science

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