Seeking Opinion Leaders on Twitter: The #Delete Facebook Campaign

Authors

Young Joon Lim, The University of Texas Rio Grande Valley
Jennifer Lemanski, The University of Texas Rio Grande ValleyFollow

Document Type

Article

Publication Date

12-17-2018

Abstract

In the wake of the Cambridge Analytica scandal, some opinion leaders show their public and personal motive to call for action against Facebook on the Twitter network. This study analyzes the #deletefacebook campaign, seeking opinion leaders who initiate and popularize it on Twitter. By using NodeXL, this study visualizes and identifies the procedures of how a Twitter campaign goes viral by influential people on Twitter.

Comments

Copyright: © Institute of Research and Journals.

Recommended Citation

Lim, Y. J., & Lemanski, J. (n.d.). Seeking Opinion Leaders on Twitter: The #Delete Facebook Campaign. 4(9), 85–92.

First Page

85

Last Page

92

Publication Title

International Journal of Management and Applied Science