Theses and Dissertations

Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. William F. Strong

Second Advisor

Dr. John Cook

Third Advisor

Dr. Louis Falk


Evolving technologies allow politicians to directly reach large audiences to increase interaction. Nevertheless, the average American’s attention span fell from twelve to eight seconds in the last decade; creating a gap that traditional media could not fill. Modern social media fills the gap by allowing information to be more accessible, direct, and permanent. Now, politicians can address audiences more frequently and directly through mobile devices - a tactic which creates a perception of immediacy unseen in past political climates. Donald Trump demonstrated that Twitter can be just as effective - if not more so - than traditional means of political connection. Twitter allows unfiltered communication with users and bypasses established mainstream media.

The goal of this study is to analyze the broadcast of Donald Trump’s message on Twitter through the lens of Kenneth Burke’s Theory of Identification and Division.


Copyright 2018 Priscilla L. Flores. All Rights Reserved.

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Communication Commons