Theses and Dissertations
Client-driven Creation & Professional Patterns in Modern Design: A Case Study of One Vanderbilt Avenue
Date of Award
Master of Fine Arts (MFA)
Dr. Robert Bradley
Dr. Riccardo Pizzinato
Design, though intricately tied to art through craft, concept and media, is the base converse of art. That is to say, Design is externally motivated by a client’s needs. This case study focuses on my professional work with the companies of S.L. Green and Firespring on the New York City skyscraper One Vanderbilt Avenue (OVA) and demonstrates how a creative concept can be altered through external factors, namely client input. My research will explain why a modern designer must occupy a production-oriented role and continuously leverage insight from an interdisciplinary team in a modern creative firm. The exhibition stemming from my work on OVA illustrates how a single concept as distilled as a building’s design matures into an evolved organism as design principles inform both directed marketing campaigns and mindful, professional architectural aesthetic.
Schmitz, Joshua J., "Client-driven Creation & Professional Patterns in Modern Design: A Case Study of One Vanderbilt Avenue" (2018). Theses and Dissertations. 381.
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