Proactive and reactive motivation for coopetition and the role of partner trust: a quantitative study of small business ventures

Authors

Leon Schjoedt, The University of Texas Rio Grande ValleyFollow
Mark Kroll, The University of Texas Rio Grande ValleyFollow
Krittaya Sangboon, Mahasarakham University

Document Type

Article

Publication Date

5-7-2025

Abstract

Empirical research on small ventures’ coopetition is scant, and little is known about trust in between small venture coopetition partners. We examine both proactive and reactive motivation for coopetition and the role of partner trust among 527 small ventures from multiple industries. We find both types of motivation to be directly and significantly related to mutual benefits and no difference in strength between the two relationships. We find that trust in coopetition partners as a moderating factor acts in interesting ways. We illustrate how these findings add new insights into and enhance our understanding of competition among small ventures.

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Recommended Citation

Schjoedt, L., Kroll, M. and Sangboon, K., 2025. Proactive and reactive motivation for coopetition and the role of partner trust: a quantitative study of small business ventures. Small Business Economics, pp.1-26. https://doi.org/10.1007/s11187-025-01053-y

Publication Title

Small Business Economics

DOI

10.1007/s11187-025-01053-y