Beyond Scrolling: Social Media’s Impact on Creativity

Authors

Gabriel Owusu, The University of Texas Rio Grande ValleyFollow
Murad Moqbel, The University of Texas Rio Grande ValleyFollow

Document Type

Article

Publication Date

7-24-2025

Abstract

Although prior research has explored social media’s impact on team creativity and knowledge management, its influence on individual creative performance remains understudied. Drawing on Transactive Memory Systems (TMS) theory, this research investigates how social media deep structure use affects individual creative performance through TMS dimensions: specialization, credibility, and coordination. We surveyed 362 U.S. active social media users, focusing on Facebook usage, and tested the hypothesized relationships using structural equation modeling. Findings reveal that social media deep structure use significantly influences TMS dimensions, which enhance creative performance through individual creative efficacy. This study extends TMS theory to individual creativity and introduces deep structure use as a meaningful predictor to empirically demonstrate the link between social media usage and student creativity. Findings offer practical implications for leveraging social media to boost creativity in educational settings and provide a foundation for future research on optimizing digital platform use for academic and personal development.

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Computer Information Systems on July 24, 2025, available at: https://doi.org/10.1080/08874417.2025.2537134

Recommended Citation

Owusu, G. and Moqbel, M., 2025. Beyond Scrolling: Social Media’s Impact on Creativity. Journal of Computer Information Systems, pp.1-18. https://doi.org/10.1080/08874417.2025.2537134

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Publication Title

Journal of Computer Information Systems

DOI

10.1080/08874417.2025.2537134