Testing mediation via indirect effects in PLS-SEM: A social networking site illustration

Authors

Murad Moqbel, The University of Texas Rio Grande ValleyFollow
Rakesh Guduru, The University of Texas Rio Grande Valley
Ahasan Harun, The University of Texas Rio Grande Valley

Document Type

Article

Publication Date

10-2020

Abstract

Mediation analysis, in the context of structural equation modeling via partial least squares (PLSSEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.

Comments

© ScriptWarp Systems.

Recommended Citation

Moqbel, M., Guduru, R., & Harun, A. (2020). Testing mediation via indirect effects in PLS-SEM: A social networking site illustration. Data Analysis Perspectives Journal, 1(3), 1–6.

Publication Title

Data Analysis Perspectives Journal