Document Type

Conference Proceeding

Publication Date

2021

Abstract

To provide personalized services and remain competitive, many online companies depend on individual disclosure of personal information. An emerging common theme, in the quest for privacy solutions, is the idea to empower individuals to control the management of their personal information. This study proposes a third-option design that seeks to empower users when signing up for an online service. We also measure individual privacy empowerment in a 2*2 experimental design study (reward/utility-limit mechanism to high/low sensitivity information context) using the proposed third-option design. Results from the multigroup analysis indicate that respondents prefer the reward mechanism over the utility-limit mechanism when asked to disclose less sensitive data. However, the utility-limit mechanism is preferred in the highly sensitive group indicating that a simple linear relationship does not exist between monetary rewards and information sensitivity. Theoretical and practical implications are discussed.

Publication Title

Proceedings of the 54th Hawaii International Conference on System Sciences 2021

DOI

10.24251/HICSS.2021.561

Included in

Business Commons

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.