Examining the relationship between Ethnic Identity and Spanish-language media use among bilingual Hispanics, using the media gratifications and social identity theories

Authors

Arminda Munoz, University of Texas-Pan American

Date of Award

8-2010

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communications

First Advisor

Dr. Greg Selber

Second Advisor

Dr. Petra Guerra

Third Advisor

Dr. Timothy Mottet

Abstract

The purpose of this study is to examine the relationship between Ethnic Identity and Spanish-language media use among bilingual Hispanics following the Media Uses and Gratifications Theory. Participants in survey included 83 undergraduate university students enrolled in entry-level communication courses. Relationships between participants’ bilingual skills, ethnic identity, Spanish-language media use and gratifications outcomes were examined. Research questions focused on participants’ use of English and Spanish media use. Hypotheses focused on testing relationships between ethnicity, bilingual skills and media use. Results of the study are discussed. Conclusions, limitations and topics for further research are addressed.

Comments

Copyright 2010 Arminda Muñoz. All Rights Reserved.

https://www.proquest.com/dissertations-theses/examining-relationship-between-ethnic-identity/docview/760071825/se-2?accountid=7119

Granting Institution

University of Texas-Pan American