Theses and Dissertations - UTB/UTPA

Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Greg Selber

Second Advisor

Dr. Petra Guerra

Third Advisor

Dr. Timothy Mottet


The purpose of this study is to examine the relationship between Ethnic Identity and Spanish-language media use among bilingual Hispanics following the Media Uses and Gratifications Theory. Participants in survey included 83 undergraduate university students enrolled in entry-level communication courses. Relationships between participants’ bilingual skills, ethnic identity, Spanish-language media use and gratifications outcomes were examined. Research questions focused on participants’ use of English and Spanish media use. Hypotheses focused on testing relationships between ethnicity, bilingual skills and media use. Results of the study are discussed. Conclusions, limitations and topics for further research are addressed.


Copyright 2010 Arminda Muñoz. All Rights Reserved.

Granting Institution

University of Texas-Pan American

Included in

Communication Commons