Theses and Dissertations - UTB/UTPA
Date of Award
8-2015
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Psychology
First Advisor
Dr. Bernardo De La Garza
Second Advisor
Dr. Matthew Johnson
Third Advisor
Dr. Dawid Wladyka
Abstract
The present study seeks to examine the influence of viewing pages that are categorized as positive, negative, or neutral on the social network (SN) Facebook in relation to college students’ levels of happiness and self-esteem. Viewers were predicted to spend more time viewing the Facebook pages that have been coded as negative compared to positive or neutral pages because of cognitive saliency, and they were predicted to show lower levels of self-esteem and happiness. In addition, participants who view the positive pages were predicted show higher levels of selfesteem and happiness. The results suggested no significant difference in emotion on self-esteem and happiness. However, on exploratory analysis those with positive emotion profiles were rated higher in likability in comparison to negative and neutral, and spent more time viewing the Facebook page with negative content only in comparison to the neutral page.
Granting Institution
University of Texas Brownsville
Comments
Copyright 2015 Isis Lopez. All Rights Reserved.