Marketing Dissertations and Theses
Theses/Dissertations from 2022
Paralinguistic and Rhetorical Capabilities of Emojis in Marketing Communication, Jacob Christopher Almaguer
Financial Literacy and Consumer Well-Being: Examining the Role of Gender Role Ideology, Lorena Garcia Ramon
The Examination of Psychophysiological Effects of Multisensory Imagery Marketing Strategy. A Triangulation in 3 Studies, Sasawan Heingraj
Self-Service Technologies that Appear Human Interacting with Customers: Effects on Third-Party Observers, Ross Paul Murray
Conspicuous Asceticism: Collapsing Consumers' Hungry Ghosts, Ash Zareian
Theses/Dissertations from 2021
Necessitation through Growing Entanglements: Why We “Can’t Live Without” Some Products, Jakob Braun
The Use of Virtual Conference Software (VCS) in the Workplace during COVID-19 in North America: An Empirical Validation of Innovation Diffusion Theory, Khaled I. Khasawneh
The Use of Virtual Conference Software (VCS) in the Workplace during COVID-19 in North America: An Empirical Validation of Innovation Diffusion Theory, Khaleed I. Khasawneh
I Buy Less when Others Suggest: Impact of Personal Relative Deprivation, Temporal Discounting, Social Norms and Store Reputation on Food Over-Acquisition, Swapnil Saravade
Theses/Dissertations from 2020
How Does Choosing Fitness Labeled Food Affect Consumer’s Intention to Forgo Exercise, Mei Han
Exploring Customers' Reactions to Enforcement of Fine Print, Sudipto Sarkar
Theses/Dissertations from 2019
Consumers and Augmented Reality in Shopping and Services: Drivers and Consequences, Atieh Poushneh
Mapping Consumer Cognition and Emotions: A Neuroscientific Approach, Dongjun Rew
Consumer Response to the Disposal of Potentially Harmful Products: The Product Life-Cycle, Consumer Activism, and Subjective Well-Being across Borders, Sergio Enrique Robles-Avila
Theses/Dissertations from 2018
Theses/Dissertations from 2017
Value cocreation as a double-edged sword in customers' quality of life and service outcomes, Arash Hosseinzadeh
Hormonal Influence on Female Consumption of Revealing and Sexy Fashion Products, Ngoc B. Pham
Antecedents and Outcomes of Customer Engagement: Bridging Customer Value Co-Creation Behavior and Customer Psychological State Engagement, Samaneh Torkzadeh
Theses/Dissertations from 2016
Destination choice in novel and mature destinations: Effects of psychographic traits and anticipated need congruity on tourist intentions, Oliver Cruz-Milan
Perceptual determinants of consumption philanthropy donation intentions: Consumption or philanthropy?, Nese Nasif
Theses/Dissertations from 2015
The effects of math anxiety on consumer price perception and purchase decision, Peter Andersen
Consumer responses to imported products: The product adoption process, antecedents, and consequences, Miguel Angel Sahagun
Religious consumption: Inside the minds of Apple and Catholic devotees, Yi-Chia Wu
Theses/Dissertations from 2014
Consumer evaluation of corporate social responsibility: New insights from the expectancy confirmation/disconfirmation paradigm, Roberto Saldivar
Theses/Dissertations from 2013
Perceived Creative Partnership: A Consequence of Music's Social Use, Paul Gennaro Barretta
Theses/Dissertations from 2012
Our celebrities our selves: Reconstructing ourselves as online personalities, Arne Baruca
The Effect of Choice and Degree of Participation on Customer Value and Performance Outcomes, Nicholas Jason Flores
Theses/Dissertations from 2011
Consumer Experience Intensity: Towards A Conceptualization and Measurement, Ebru Ulusoy Akgun
Theses/Dissertations from 2010
"Spreading the good word": Toward an understanding of brand evangelism, Samuel K. Doss
Constitution of the market through social media: Dialogical co-production of medicine in a virtual health community organization, Handan Vicdan
Theses/Dissertations from 2006
Consumer acceptance of e-businesses: A theoretical model based on the technology acceptance model and innovation diffusion theory, Fernando Angel Garza Jr.
Market orientation and order of entry strategies: An empirical analysis, Anshu Saran
Theses/Dissertations from 2005
The impact of cultural and religious values on television and newspaper advertising content and appeal: A cross-cultural study of the United States and the Arab world, Morris A. Kalliny
Theses/Dissertations from 2004
The effect of mergers and acquisitions on the wealth, risk, and efficiency of Latin American banks, Felice Policastro-Caccavale
Theses/Dissertations from 2003
An evaluation of lawlike generalizations in relationship marketing: Method and application, Wolfgang Hinck
Breaking up is hard to do: The dissolution of business relationships in the global market place, Jennifer A. Pope
The effect of Web interface features on consumer online shopping intentions, Jeffrey Sam Siekpe
Theses/Dissertations from 2000
Corporate diversification and the effects of firm characteristics on diversification modes: United States, European and Japanese firm behavior, Somkiat Mansumitrchai