Unpacking the influencing factors of telehealth usage among older consumers

Authors

Xiaojing Sheng, The University of Texas Rio Grande ValleyFollow
Yuri Martirosyan, The University of Texas Rio Grande Valley
Khondoker Sayeed Hossain, The University of Texas Rio Grande Valley
Reto Felix, The University of Texas Rio Grande Valley
Arjun Singh, The University of Texas Rio Grande ValleyFollow

Document Type

Article

Publication Date

1-2024

Abstract

This research unpacks the challenges and motivations of telehealth usage among older consumers—an understudied population in the extant telehealth literature. Through surveying a sample of older consumers who regularly migrate to winter in the southern areas of the United States, our qualitative analysis uncovers motivations (i.e., convenience, ease of use, efficiency, and a forced option) and challenges (i.e., telehealth limitations, privacy concerns, and lack of trust, access, and skills) of older consumers’ telehealth usage. Further, logistic regression identifies attitude toward telehealth, gender, and health status as significant predictors of telehealth usage behavior. Contributions to theory and practice are also discussed.

Comments

Original published version available at https://doi.org/10.1080/07359683.2023.2287927

https://www.tandfonline.com/share/SS5WEWT4AP4SKDMYVW3B?target=10.1080/07359683.2023.2287927

Recommended Citation

Sheng, X., Martirosyan, Y., Hossain, K.S., Felix, R. and Singh, A., 2024. Unpacking the influencing factors of telehealth usage among older consumers. Health Marketing Quarterly, 41(1), pp.95-111. https://doi/org/10.1080/07359683.2023.2287927

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Publication Title

Health Marketing Quarterly

DOI

10.1080/07359683.2023.2287927