Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South

Authors

Judy A. Siguaw
Penny M. Simpson, The University of Texas Rio Grande Valley

Document Type

Article

Publication Date

4-2011

Abstract

This research was designed to examine the effects of multiple dimensions of religiousness on two important shopping characteristics: Sunday shopping and outshopping. Results of a random telephone survey of 338 participating residents of five small towns centring around Ruston, Louisiana, indicated that each dimension of religiousness had a significant affect on one or more Sunday shopping and outshopping variables included in this study. Moreover, all shopping variables included in the study were significantly affected by some dimensions of religiousness.

Comments

© Chapman & Hall 1997

Recommended Citation

Siguaw, J.A. and Simpson, P.M., 1997. Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South. The International Review of Retail, Distribution and Consumer Research, 7(1), pp.23-40. https://doi.org/10.1080/095939697343111

Publication Title

The International Review of Retail, Distribution and Consumer Research

DOI

10.1080/095939697343111