Marketing Faculty Publications and Presentations
Health Care Information Seeking and Seniors: Determinants of Internet Use
Document Type
Article
Publication Date
3-9-2015
Abstract
While seniors are the most likely population segment to have chronic diseases, they are the least likely to seek information about health and diseases on the Internet. An understanding of factors that impact seniors’ usage of the Internet for health care information may provide them with tools needed to improve health. This research examined some of these factors as identified in the comprehensive model of information seeking to find that demographics, trust in health information websites, perceived usefulness of the Internet, and internal locus of control each significantly impact seniors’ use of the Internet to seek health information.
Recommended Citation
Sheng, X. and Simpson, P.M., 2015. Health care information seeking and seniors: determinants of Internet use. Health Marketing Quarterly, 32(1), pp.96-112. https://doi.org/10.1080/07359683.2015.1000758
Publication Title
Health Marketing Quarterly
DOI
10.1080/07359683.2015.1000758
Comments
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