Consumer Propensity to Adopt Illicit Goods: Theory, Methods, and Results

Authors

Sergio Enrique Robles-Avila, The University of Texas Rio Grande Valley
Arturo Z. Vasquez-Parraga, The University of Texas Rio Grande Valley

Document Type

Article

Publication Date

2-2018

Abstract

The purpose of this study is to examine consumer propensity to adopt illicit goods. The adoption of illicit goods is a worldwide problem that undermines legitimate markets, funds criminal organizations, and harms the most vulnerable in society. International organizations, such as World Economic Forum, have called for the study of the demand of illicit products. Research is crucial to understanding the demand for these products and can contribute to public policy addressing this issue. This research uses two theoretical frameworks: The Theory of Planned Behavior and the Theory of Marketing Ethics. Using the Theory of Planned Behavior, research results suggest that subjective norms influence consumers’ propensity to adopt illicit goods. Using the Theory of Marketing Ethics, research on consumers’ ethical orientation found that both teleological and deontological orientations influence consumers’ ethical judgement and intention. Theoretical and methodological conclusions are derived, and managerial and policy implications are offered.

Comments

Copyright © 2024 by authors and Scientific Research Publishing Inc. This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Robles-Avila, S. and Vasquez-Parraga, A. (2018) Consumer Propensity to Adopt Illicit Goods: Theory, Methods, and Results. Theoretical Economics Letters, 8, 292-315. https://doi.org/10.4236/tel.2018.83021

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Publication Title

Theoretical Economics Letters

DOI

10.4236/tel.2018.83021