Marketing Faculty Publications and Presentations
Document Type
Article
Publication Date
11-2020
Abstract
Highlights
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Relationship duration with major clients not only has a direct, negative effect on total income (sales).
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Relationship duration has a negative moderating effect on the association between research & development (R&D) and total income.
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Relationship duration with major suppliers has a positive moderating effect on the association between R&D and total profits.
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Relationship with government has a positive effect on total income, and it also has a negative moderating effect on the R&D-performance chain.
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Chinese firms over emphasize the importance of guanxi with the government by going overboard or overspending on it.
Recommended Citation
Guo, C., Sarkar, S., Zhu, J. and Wang, Y.J., 2020. R&D investment, business performance, and moderating role of Guanxi: Evidence from China. Industrial Marketing Management, 91, pp.55-63. https://doi.org/10.1016/j.indmarman.2020.08.014
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Publication Title
Industrial Marketing Management
DOI
10.1016/j.indmarman.2020.08.014
Comments
Original published version available at https://doi.org/10.1016/j.indmarman.2020.08.014