Marketing Faculty Publications and Presentations

Document Type

Article

Publication Date

11-2020

Abstract

Highlights

  • Relationship duration with major clients not only has a direct, negative effect on total income (sales).

  • Relationship duration has a negative moderating effect on the association between research & development (R&D) and total income.

  • Relationship duration with major suppliers has a positive moderating effect on the association between R&D and total profits.

  • Relationship with government has a positive effect on total income, and it also has a negative moderating effect on the R&D-performance chain.

  • Chinese firms over emphasize the importance of guanxi with the government by going overboard or overspending on it.

Comments

Original published version available at https://doi.org/10.1016/j.indmarman.2020.08.014

Publication Title

Industrial Marketing Management

DOI

10.1016/j.indmarman.2020.08.014

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