Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks

Authors

Arturo Z. Vasquez-Parraga, The University of Texas Rio Grande Valley
Miguel Sahagun, High Point University
Fabio Musso, Carlo Bo University of Urbino

Document Type

Article

Publication Date

2-14-2024

Comments

© 2024 Vasquez-Párraga, Sahagún and Musso. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY).

Recommended Citation

Vasquez-Párraga, A.Z., Sahagún, M.A. and Musso, F., 2024. Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks. Frontiers in Psychology, 15, p.1365333. https://doi.org/10.3389/fpsyg.2024.1365333

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

DOI

10.3389/fpsyg.2024.1365333