Marketing Faculty Publications and Presentations
Service Productivity, Satisfaction, and the Impact on Service Firm Performance
Document Type
Article
Publication Date
6-14-2021
Abstract
The role of service productivity in influencing the relationships among employee satisfaction, customer satisfaction, and firm performance through the theoretical lens of service-profit chain is examined. Secondary databases including COMPUSTAT, ACSI, and KLD Stats were used in testing the research hypotheses. Study findings provide broad support for the service-profit chain linking employee satisfaction to firm performance through the mediating effects of service productivity and customer satisfaction, thus extending the body of research on service productivity. These findings suggest that while optimizing profitability, managers simultaneously consider the interrelationships between customer satisfaction, employee satisfaction, and service productivity.
Recommended Citation
Rew, D., Siguaw, J. A. and Sheng, X. (2020) ‘Service Productivity, Satisfaction, and the Impact on Service Firm Performance’, Services Marketing Quarterly, 41(4), pp. 344–357. https://doi.org/10.1080/15332969.2020.1830640
Publication Title
Services Marketing Quarterly
DOI
10.1080/15332969.2020.1830640
Comments
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