Marketing Faculty Publications and Presentations

A study of cross-border outshopping determinants: mediating effect of outshopping enjoyment

Document Type

Article

Publication Date

11-2009

Abstract

Outshopping has been studied in the marketing literature for years, and research has identified some compelling reasons for people to shop out of their home country. Outshoppers literally go extra miles to outshop for better quality and assortment of merchandise, higher quality of personal service, more pleasant shopping atmospherics, and more competitive prices. In this study, we propose that outshopping enjoyment is not only directly related to outshopping, as are the earlier outshopping determinants, but mediate the relationships between those cognitive determinants and outshopping behaviour. In addition, we explore how patriotism and terror would affect people's outshopping frequency. Managerial and research implications are also discussed.

Comments

© The Authors.

https://onlinelibrary.wiley.com/share/FZHBDW2XVHETHPMNCZ4Y?target=10.1111/j.1470-6431.2009.00811.x

Publication Title

International Journal of Consumer Studies

DOI

https://doi.org/10.1111/j.1470-6431.2009.00811.x

Link to Full Text

Share

COinS