Consumer possessed: A comment on assessing Belk’s “Possessions and the Extended Self”

Authors

A. Fuat Firat, The University of Texas Rio Grande ValleyFollow

Document Type

Article

Publication Date

10-20-2024

Abstract

While outstanding in observing the contemporary experience of being a “consumer” to become a “canonical article” in consumer research, as Thompson deftly analyzes, Belk’s “Possessions and the Extended Self” is subject to varied traps of remaining within the “mainstream marketing’s ideological boat.” This commentary attempts to highlight these ideological traps as we hopefully escape contemporary capitalism’s system of production of consumer subjectivity.

Comments

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Recommended Citation

Firat, A. F. (2024). Consumer possessed: A comment on assessing Belk’s “Possessions and the Extended Self”. Marketing Theory, 24(4), 585-589. https://doi.org/10.1177/14705931241293203

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Publication Title

Marketing Theory

DOI

https://doi.org/10.1177/14705931241293203