Marketing Faculty Publications and Presentations

Document Type

Article

Publication Date

2017

Abstract

This paper addresses the proposed utilization of the C.A.L.M. Method-The Consignment Auction Liquidation Marketing Method of Mass Product Distribution-as an optional secondary market channel for reverse logistics requirements. This nontraditional method of product distribution was initiated over twenty years ago and can provide business organizations a further option for reverse logistic needs. Consignment auctions depend on securing good sources of merchandise sold at their auctions. Many business organizations including retailers, wholesalers, manufacturers and entrepreneurs often have excess and returned merchandise and can benefit from additional secondary market channel options to meet their reverse logistics needs. A review of both reverse logistics and consignment auctions is followed by a discussion of the advantages and disadvantages of utilizing consignment auctions for reverse logistics needs. The broad availability and placements of consignment auctions in the United States is presented. In addition, general guidelines for utilizing consignment auctions as an optional secondary market channel for reverse logistics needs are provided. Also, online auction options are compared to traditional consignment auctions. Finally, the concept of “multi-channel reverse logistics” is introduced and recommended.

Publication Title

Journal of Management and Marketing Research

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.