Marketing Faculty Publications and Presentations
Document Type
Article
Publication Date
2008
Abstract
This study addresses the need for curriculum aimed at educating current Bachelor of Business Administration students regarding social/interpersonal skills required within the field of business administration. Social/Interpersonal skills will be operationally defined and include behaviors related to etiquette, professional introductions, conversing, etc. Although current Bachelor of Business Administration may offer appropriate coverage of the specific areas of study within the traditional field of business administration, graduates may lack the social/interpersonal skills needed to enhance their effectiveness.
Recommended Citation
Lovett, M., & Jones, I. S. (2008). Social/Interpersonal Skills in Business: In Field, Curriculum and Student Perspectives. Journal of Management and Marketing Research.
Publication Title
Journal of Management and Marketing Research