This study addresses the need for curriculum aimed at educating current Bachelor of Business Administration students regarding social/interpersonal skills required within the field of business administration. Social/Interpersonal skills will be operationally defined and include behaviors related to etiquette, professional introductions, conversing, etc. Although current Bachelor of Business Administration may offer appropriate coverage of the specific areas of study within the traditional field of business administration, graduates may lack the social/interpersonal skills needed to enhance their effectiveness.
Lovett, Marvin and Jones, Irma S., "Social/Interpersonal Skills in Business: In Field, Curriculum and Student Perspectives" (2008). Marketing Faculty Publications and Presentations. 7.
Journal of Management and Marketing Research