Marketing Faculty Publications and Presentations
Document Type
Article
Publication Date
11-2-2023
Abstract
Purpose
This study investigates the mediating role of consumer engagement (CE) in the relationship between perceived behavioral control (PBC) and purchase intent and the moderating role of perceived safety in the relationship between PBC and CE in the self-driving car (SDC) context.
Design/methodology/approach
To test the model, a sample of 368 consumers was deployed using partial least-squares structural equation modeling (PLS-SEM).
Findings
The findings reveal that consumers' SDC engagement mediates the relationship between PBC and their intent to purchase an SDC. Consumer-perceived SDC safety also moderates the association of PBC/engagement.
Originality/value
While prior research has examined consumer-based drivers of SDC adoption, understanding of consumers' SDC engagement-related dynamics and outcomes lags behind. Addressing this gap, we propose and test a model that explores consumers' SDC engagement vis-à-vis its drivers (perceived SDC safety/behavioral control) and outcomes (SDC purchase intent).
Recommended Citation
Hollebeek, L.D., Menidjel, C., Itani, O.S., Clark, M.K. and Sigurdsson, V. (2023), "Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective", Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 8, pp. 2029-2046. https://doi.org/10.1108/APJML-08-2022-0654
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Publication Title
Asia Pacific Journal of Marketing and Logistics
DOI
10.1108/APJML-08-2022-0654
Comments
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