Purpose: This research studies an important, but relatively unexplored entrepreneurial aspect: motivation and aspiration on opportunity finding/discovery.
Design/Methodology/Approach: This study surveyed 230 nascent entrepreneurs on their opportunity finding behavior. A poisson regression and a logistic analysis were conducted to discover the relationship between motivation/aspiration and opportunity search behavior.
Findings: Motivation and aspiration interact to influence active search in a positive way. However, only willingness to become an entrepreneur is found to search for opportunities purposefully. Research Limitations/Implications: Participants of the research are from a Midwest state in United States. Future research may collect sample from more and larger areas.
Practical Implications: Bankers may use entrepreneurial opportunity search behavior as one criterion determining if to fund a person or not.
Originality/Value: This article answers the call to study motivation/aspiration on opportunity finding (Yitshaki and Kropp, 2018; Murnieks et al., 2020). It is one of the first studies to explore the above relationship.
Zhou R and Wu S (2021) Opportunity Finding by Nascent Entrepreneurs: Accidental or Purposeful? Front. Psychol. 11:592994. doi: 10.3389/fpsyg.2020.592994
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Frontiers in Psychology