Management Faculty Publications and Presentations

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Purpose: This research studies an important, but relatively unexplored entrepreneurial aspect: motivation and aspiration on opportunity finding/discovery.

Design/Methodology/Approach: This study surveyed 230 nascent entrepreneurs on their opportunity finding behavior. A poisson regression and a logistic analysis were conducted to discover the relationship between motivation/aspiration and opportunity search behavior.

Findings: Motivation and aspiration interact to influence active search in a positive way. However, only willingness to become an entrepreneur is found to search for opportunities purposefully. Research Limitations/Implications: Participants of the research are from a Midwest state in United States. Future research may collect sample from more and larger areas.

Practical Implications: Bankers may use entrepreneurial opportunity search behavior as one criterion determining if to fund a person or not.

Originality/Value: This article answers the call to study motivation/aspiration on opportunity finding (Yitshaki and Kropp, 2018; Murnieks et al., 2020). It is one of the first studies to explore the above relationship.


© 2021 Zhou and Wu.

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Publication Title

Frontiers in Psychology




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