By integrating the complementary needs theory of mate selection and the notion of complementary assets into the research of family business, we propose that three components of spousal capital complement each other. We elaborate on how homogamy and heterogamy in terms of various socioeconomic and psychological factors can affect family business performance through its impact on marital conflict—an individual-level lens. The empirical analysis on the questionnaires conducted to CEOs of small and medium-sized family firms in the U.S. shows that occupational homogamy and religion homogamy have a positive effect on family-business firm performance, while psychological heterogamy has a positive effect on family-business firm performance. Our research extends the extant studies on spousal involvement in new ventures and copreneurs by revealing the strategic significance of marriage.
Xi Yang, Wanrong Hou, and Wencang Zhou, 2021: Homogamy or Heterogamy: The Effects Of CEO Marriage on Family Firm Performance. Proceedings, 2021, https://doi.org/10.5465/AMBPP.2021.132
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