This study aims to examine the relationship between an entrepreneur’s metacognition, entrepreneurial orientation (EO), and firm performance. We collected primary data from 190 entrepreneurs (business owners or founders) working in the U.S. through a survey. By performing both the confirmatory factor analysis (CFA) and the structural equation modeling (SEM), we tested our hypothesized research model that represented the metacognition-EO-firm performance relationship. The results from the statistical analysis demonstrate that an entrepreneur's metacognition has a significant positive impact on EO. Furthermore, the study result shows that EO has a full mediating effect on the relationship between entrepreneurial metacognition and firm performance. We, thus, anticipate that the findings of this study will help entrepreneurs to understand the mechanism on how their metacognitions impact their business outcomes as well as to recognize why they should consider their metacognitive abilities while executing entrepreneurial tasks.
Cho, Y.S. and Jung, J.Y., 2014. The relationship between metacognition, entrepreneurial orientation, and firm performance: An empirical investigation. Academy of Entrepreneurship Journal, 20(2), p.71-87.
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Academy of Entrepreneurship Journal