Managing Enrollment Strategically Both Formally and Informally

Authors

Magdalena Hinojosa, The University of Texas Rio Grande Valley
Paula Luff
PJ Woolston

Document Type

Article

Publication Date

Spring 2023

Abstract

The chief enrollment management officer (CEMO) is often responsible for optimizing institutional enrollment in ways that exceed the direct authority and responsibility of that office. To be successful, the CEMO needs to develop a high level of influence across the campus. Three particularly effective ways that the CEMO can exert influence to improve the student experience is by shaping institutional process, organizational structure, and overall culture.

Comments

Reproduced with permission of copyright owner. Further reproduction prohibited without permission.

Recommended Citation

Hinojosa, M., Luff, P., & Woolston, P. J. (2023). Managing Enrollment Strategically Both Formally and Informally. Strategic Enrollment Management Quarterly, 11(1), 19-27.

Publication Title

Strategic Enrollment Management Quarterly