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Home > Valley Iconography

Valley Iconography

Valley Iconography

 

Brent Campney's Valley Iconography Collection assembles photographs of retail and restaurant signage from across the Lower Rio Grande Valley (LRGV) beginning in 2022. It documents the prolific use of “Mexican-themed” imagery, creating a record of advertising in the LRGV in the 2020s and providing a trove of images of sombreros, mustachioed “bandits,” and other often (but not always) cartoonish and stereotypical depictions.

Much of the scholarship on racialized advertising iconography focuses on 1) images of African Americans and 2) white-authored images that reflect the often-antagonistic beliefs and attitudes of the majority population towards minority groups. Originating in the LRGV, a region with a population today that is more than ninety-four percent Mexican American, the images in the Valley Iconography Collection differ from the emphasis of the existing academic research by focusing 1) on depictions of persons of ethnic Mexican descent and 2) on images created both by and for Mexican and Mexican American people.

Given their ubiquity in the region, the images in the Valley Iconography Collection offer researchers and students alike a unique opportunity for analysis and reflection, and for teaching and research.

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  • Restaurante: Hidalguense Tacos y Mas - a by Brent M. S. Campney

    Restaurante: Hidalguense Tacos y Mas - a

  • Restaurante: Hidalguense Tacos y Mas - b by Brent M. S. Campney

    Restaurante: Hidalguense Tacos y Mas - b

  • Restaurante: Juan More Taco 2 - a by Brent M. S. Campney

    Restaurante: Juan More Taco 2 - a

  • Restaurante: Juan More Taco 2 - b by Brent M. S. Campney

    Restaurante: Juan More Taco 2 - b

  • Restaurante: La Casa de la Abuela - a by Brent M. S. Campney

    Restaurante: La Casa de la Abuela - a

  • Restaurante: La Casa de la Abuela - b by Brent M. S. Campney

    Restaurante: La Casa de la Abuela - b

  • Restaurante: La Chula Tacos y Gorditas - a by Brent M. S. Campney

    Restaurante: La Chula Tacos y Gorditas - a

  • Restaurante: La Chula Tacos y Gorditas - b by Brent M. S. Campney

    Restaurante: La Chula Tacos y Gorditas - b

  • Restaurante: La Chula Tacos y Gorditas - c by Brent M. S. Campney

    Restaurante: La Chula Tacos y Gorditas - c

  • Restaurante: La Cocina de Letty - a by Brent M. S. Campney

    Restaurante: La Cocina de Letty - a

  • Restaurante: La Cocina de Letty - b by Brent M. S. Campney

    Restaurante: La Cocina de Letty - b

  • Restaurante: La Guera - a by Brent M. S. Campney

    Restaurante: La Guera - a

  • Restaurante: La Guera - b by Brent M. S. Campney

    Restaurante: La Guera - b

  • Restaurante: La Guera - c by Brent M. S. Campney

    Restaurante: La Guera - c

  • Restaurante: La Jaiba Mexican Seafood Grill - a by Brent M. S. Campney

    Restaurante: La Jaiba Mexican Seafood Grill - a

  • Restaurante: La Jaiba Mexican Seafood Grill - b by Brent M. S. Campney

    Restaurante: La Jaiba Mexican Seafood Grill - b

  • Restaurante: La Jaiba Mexican Seafood Grill - c by Brent M. S. Campney

    Restaurante: La Jaiba Mexican Seafood Grill - c

  • Restaurante: La Jaiba Mexican Seafood Grill - d by Brent M. S. Campney

    Restaurante: La Jaiba Mexican Seafood Grill - d

  • Restaurante: La Mexicana by Brent M. S. Campney

    Restaurante: La Mexicana

  • Restaurante: Las Marias Tamales - a by Brent M. S. Campney

    Restaurante: Las Marias Tamales - a

 

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