Writing and Language Studies Faculty Publications and Presentations
La traducción de la persuasión publicitaria
Document Type
Book
Publication Date
2009
Abstract
An interdisciplinary approach examining the goal of persuasion and the connection between the visual and the textual across languages, by analyzing issues in the translation of advertising between Spanish and English through the lenses of Psychoanalysis, Semiotics, Neurolinguistics and Comparative Rhetoric. In Spanish.
Recommended Citation
Dávila-Montes, José M. (José Manuel). La traducción de la persuasión publicitaria. Edwin Mellen Press, 2008.
Publication Title
La traducción de la persuasión publicitaria