Theses and Dissertations

Date of Award

5-2017

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Dr. Aje-Ori Agbese

Second Advisor

Dr. Gregory Selber

Third Advisor

Donna Pazdera

Abstract

Television news anchors are often rated based on their appearance. News directors and consultants believe viewers want to see young and attractive women. While the media managers focus on high ratings, there are few studies that specifies how female journalist feel about being judged based on their appearance. There is no research that focuses on the comments female journalist receive on social media. The present research will investigate if viewers’ comments affect a female journalists’ appearance and how it affects her credibility. This qualitative study asks female journalist about comments they have received from viewers on their appearance through social media. This study will also examine what female journalists do to maintain their credibility based on the judgment of television viewers.

Comments

Copyright 2017 Heather Reena Arevalo-Flores. All Rights Reserved.

https://www.proquest.com/dissertations-theses/social-scrutiny-how-viewers-comments-affect/docview/1964952528/se-2?accountid=7119

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